Recap Week 05 – Struck by the EU VAT MOSS fail

Recap Week 05 - struck by the EU VAT MOSS fail
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This is the Recap of Week 05 of the #HACKABUISINESS challenge.

Figured out my Core Pillars but got struck by the EU VAT MOSS fail

Alright, now what do I mean with core pillars here? I am talking about my business model. As I building a subscription business to get access to tutorials and workshops here, I need to work with a membership plugin. There are a ton of membership plugins out there, BUT the problem is that NOT A SINGLE one is able to calculate and comply with EU VAT MOSS taxes!

I know the internet is based mostly on English speaking sites and that is exactly why I run this website in English instead of German but are you f@#?ing killing me? Europe has nearly double the population of the USA and there is NOT A SINGLE solution to handle VAT MOSS tax? That is ridiculous! Even that much ridiculous that it just proofs that this whole EU VAT MOSS debacle is a complete failure.

Make sure to watch the video below, where I tell you a bit more about the backstory of the EU VAT MOSS law and why it might have even been a great idea once.

I have found a way around that by using SendOwl as my payment processor because it works with Stripe, which allows me to handle subscriptions easily and it can be set up to calculate EU VAT MOSS tax. SendOwl can also work with my favorite membership plugin for WordPress called Member Mouse, which in turn can work with ConvertKit which I want to use as my email marketing automation tool in the long run.

RE-THINKING

This week I started to restructure my whole website. Somehow a few things were mixed up and made no sense in this order. Also I started to recreate the content that I missed from the last week, so I had to fill in some gaps. Mostly this was concerning my lead generation opt-in structure but also the display of the blog posts.

SEO Battle: Champion vs. Underdog

Above that all I started to experiment with two SEO plugins for WordPress. The first is the notorious SEO champion from YOAST plugin and the contender is a relatively new one and a total underdog, which is called Squirrly (and YES it features a Squirrel in the logo 🙂 So what were my findings? I still have a notion that YOAST might be the most powerful SEO plugin around but the problem is that I only use like this ONE feature. When writing a blog post, I follow the instructions below the post and set the most basic stuff like the keyword and the title. Then I make sure the snippet looks O.K. and that is it. I always get an error from YOAST that I am not using any images, no matter how many images I use, so I tend to ignore this warning as I think there must be something wrong with the plugin. But it always annoys me because on the other hand I also think that when the plugin does not recognize images, then Google might not recognize them as well. So you

When writing a blog post, I follow the instructions below the post and set the most basic stuff like the keyword and the title. Then I make sure the snippet looks O.K. and that is it. I always get an error from YOAST that I am not using any images, no matter how many images I use, so I tend to ignore this warning as I think there must be something wrong with the plugin. But it always annoys me because on the other hand I also think that when the plugin does not recognize images, then Google might not recognize them as well.

O.K. so the other furry plugin friend is something that could annoy a few people because it displays quite intrusively in the backend. It will dominate the whole sidebar of the text editor but it will give you many tips and hints what you should be doing to boost your rankings. Which I think is actually a great feature! (EDIT: Squirrly just released a new feature which sends you weekly email reports on your SEO progress that shows you exactly where your weak spots are and what you need to do to boost your rankings on Google! Good job!)

Are you a trusting believer in the Church of Google?

So you might notice that I am not that big on SEO because I believe generating traffic is more like an active thing than trusting in the Church of Google. And it makes perfect sense. When I promote my content on social media or run a paid advertising campaign, I get an immediate response. It is measurable and instant like the push of a button. Traffic on. Traffic off. Whereas with Google, there is too much guesswork and months of waiting involved for me to even take that approach seriously.

There is just too much competition desperately trying to rank for the same handful of keywords in my niche, that I might as well not bother. It´s a fact that about 92{29aa455276397f00c1193b4e8f2cd2513ab565e44090161a127889106909cabd} of clicks go to the first 3 organic results of the Google Search results page. And while I am a BIG fan of FREE traffic, I do not consider SEO a viable strategy for short term income. Instead, I believe in content marketing and active promotion of your content to get measurable results. But when you think long term SEO makes sense, but as I am just launching my website and need immediate results, an in-depth SEO strategy is none of my concerns at this time. I am sure though that on the long run SEO will also become one of the weapons in my arsenal and I will be able to profit from organic search but only as one lever in a whole strategy of many key elements. And I will show you how that works out in my upcoming

I am sure though that on the long run SEO will also become one of the weapons in my arsenal and I will be able to profit from organic search but only as one lever in a whole strategy of many key elements. And I will show you how that works out in my upcoming Free Online Traffic eLearning Course that you can preorder here.

Updates don´t always work out as planned!

Another day, another update. I can´t honestly understand how people are running their website on a system that has not seen a single update in more than 3 years (You know who you are!). Actually, I beg to differ because I think this old saying “never change a running system” is not only false, but it could eventually kill your whole business. You need to embrace change in order to keep going forward and live through your fear of running into a glitch or two. Usually, these are quickly solved and your website is more secure, more reliable, has more features and is generally faster and more user-friendly.

In this case, I ran into some trouble with the latest WordPress update myself as there is a bug that keeps me from pasting text and URLs into my new posts. As you can imagine this stopped the content creation process for the curated newsletter in it´s tracks, so I focussed on other things and need to recreate this content at a later date.

So what is next?

As you can see it has been an exciting week for me so far and I am looking forward to an SEO webinar hosted by Brian Dean from Backlinko next week. Stay tuned for the Recap of Week 06 of the #HACKABUSINESS challenge.

Watch the Recap of Week #05 of the #HACKABUSINESS Challenge

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